15 Apr 2017

“It’s all about people. It’s about networking and being nice to people and not burning any bridges. Your book is going to impress, but in the end, it is people that are going to hire you.” – Mike Davidson

Books have immense power and those who have published garner respect, confidence, and even awe. It seems that anyone who is famous or well-known has published a book, including virtually every modern president, industry leaders, Senators and sports figures.

One of the best ways to define your brand – to put it out there for people to see and understand – is to publish a book. A book gives you a soapbox of your design where you can stand and shout out your message, vision, and history for anyone who cares to listen. Better still, you can craft your message any way you want, to communicate exactly and only what you want people to understand.

For example, a politician can give their history and background, then lay out their agenda, beliefs and platform in a clearly understandable manner. They can define their legend, so to speak, which can then be used to support their campaigns and further their goals. A book of this nature gives their constituents information to help establish a bond and build an understanding.

In business it works much the same way, helping to build understanding with potential customers, vendors and employees. A CEO, for example, might write a book to show how they managed to pull themselves out from an impoverished childhood to become powerful, rich and yet still caring. The manuscript can demonstrate that the CEO has empathy, understands the plight of clients and people, and has worked a lifetime to build excellent products and deliver superb customer service.

One day early last year, I walked into the office of a salesperson, sat down, and we began talking. I looked over his shoulder and noticed he had dozens of books on the bookshelf behind him, each with his name on the spine. He saw me looking, reached back dramatically, and pulled a book off the shelf, showing me a copy. His picture and name were on the front cover.

I immediately felt a sense of respect for the man – he had a book after all! I noticed that he used the book during the presentation to illustrate points he wanted to make. It was quite impressive, and I walked out of there a new customer. In fact, he made a great show of signing a copy, handing it to me, and showing me a few passages that he felt might mean something to me.

The book defined his brand; he included a few chapters of his life story, a description of his philosophy, and the rest was about his services and why they were relevant and helpful.

If you, like many of us, don’t have the time or don’t know how to write a book, then you are in luck. You can hire a ghostwriter to do most of the work for you.


Richard Lowe Jr

Richard Lowe Jr

Owner and Senior Writing at The Writing King
Richard is the Owner and Senior Writer for The Writing King, a bestselling author, and ghostwriter. He's written and published 63 books, ghostwritten 20+ books, as well as hundreds of blog articles.
Richard Lowe Jr


Author of Focus on LinkedIn, Safe Computing, Surviving Disasters, Help! My Boss is Whacko!, Insider Secrets from a Professional Ghostwriter and many others
I liked a @YouTube video https://t.co/qcMv30MFL0 If Dating was like Who Wants to be a Millionaire | Comedy Sketch - 10 hours ago

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