Personal and Business Branding to Project the Right Image

Have you often wondered why employers are not returning your calls? Have you been interviewed but the employer said they’d call you but you never heard a word? Are your efforts at selling your services falling flat?

Does this cause you to wonder what the hell is wrong with you?

There is probably nothing wrong with you at all; it could be that the image you are portraying on the Internet is hindering efforts to sell your products and services or gain employment.

In other words, the personal brand or image illustrated on the Internet by information, photos and videos that you posted is not presenting you in a positive, professional light. In fact, this information is likely to be undermining your attempts to sell or find employment. You could be portraying a negative or unprofessional image and not even realize it.

What is a personal brand? It is how the world perceives you and the impression that you create in the minds of other people. In the physical world, you are judged by your attire, cleanliness, intelligence, skills, experience and other attributes. These are the impressions that people gain from you using sight, smell, intuition, and so forth.

If you don’t create your professional brand, it will be created for you, like it or not.

The concept of personal branding carries over into the virtual world of the Internet. Information posted on your social media, blogs, websites or other publicly available places on the web creates a picture of you in the minds of viewers.

Your personal brand defines the image that you portray along with the message you deliver. On the internet, it is vitally important that you deliver the right impression every time. Most of the time, we aren’t aware of all of the ways there are to represent ourselves. For example, even the background on the photo we use of ourselves could be undermining a positive, professional image. Even the wrong phrase could make a difference.

The Writing King knows how to show the right image that will make you stand out as a true professional. He has worked  in the public sector and as an online expert for the last 30 years.

The Writing King and help you update your LinkedIn profile, Facebook business page, blog and even letterhead, business cards and other materials to reflect the image and message that you want your customers and others to receive.

Richard Lowe Jr

Richard Lowe Jr

Owner and Senior Writing at The Writing King
Richard is the Owner and Senior Writer for The Writing King, a bestselling author, and ghostwriter. He's written and published 63 books, ghostwritten 20+ books, as well as hundreds of blog articles.
Richard Lowe Jr


Professional Ghostwriter, author and writing coach
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