15 Sep 2016

Don’t Lose the Holiday Season

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For businesses in the United States, at least, the holiday season – November and December – can account for as much as 50% of their sales. Consumers save up the whole year (or clear up some room on their credit cards) in order to make those Christmas, or other religious holiday, purchases.

That fact was drummed into my brain every year for the 20 years that I worked as the Director of Computer Operations at Trader Joe’s. Vacations were not allowed to be scheduled during November and December, extra consulting help was made available, and the equipment was beefed up to handle the extra load. This effected our vendors as well: our trucking companies, suppliers and construction crews were all extra busy.

Virtually all businesses benefit, either directly or indirectly, from the holiday bump.

As an author and publisher, I am working extra hard this year to ensure I have a full product line available and properly marketed to be available during October through mid-January. I’ve created a line of coloring books, another of short fiction eBooks, and even a series of Sudoku and other puzzle books. Also, I’m ensuring all books are in all appropriate formats: paperback, eBook, hard cover, and audiobook. This gives my customers lots of options to choose from for their holiday purchases.

You should review your product lines to ensure you’re giving your customers options and delivering to them products that they want.

Marketing is even more important. Products will not sell if customers don’t know about them. I’ve been lining up a social media campaign, advertising and promotions, setting aside time to give radio and podcast interviews, and scheduling local events and speeches.

It’s important to your bottom line that you make your company and it’s products and services known to your customers. What methods you choose depend upon your business model. You can advertise online, on social media, or even on flyers handed out locally. You can run radio or television ads, or create a podcast explaining your product and service offerings. The ways you can reach your public are infinite – the important thing is to ensure they get the message.

Don’t forget the holidays. If you do, you’re losing out on a huge potential bump in sales. Good planning and wise investments for this time period can serve you well.


Richard Lowe Jr

Richard Lowe Jr

Owner & Senior Writer, Copywriter, Ghostwriter, WordPress Implementation at The Writing King
Richard is the Owner and Senior Writer for The Writing King, a bestselling author, and ghostwriter. He's written and published 63 books, ghostwritten 20+ books, as well as hundreds of blog articles.
Richard Lowe Jr


Author of Focus on LinkedIn, Safe Computing, Surviving Disasters, Help! My Boss is Whacko!, Insider Secrets from a Professional Ghostwriter and many others
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Richard Lowe Jr
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