“Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers.” — The Definitive Guide to Copywriting

Copywriting is everywhere we look in the world. It is the type of writing that entices people to buy products and services. You can see this form of writing on billboards, in your mailbox, on websites, on signs, and in grocery store windows. Copywriting uses words put together in a certain way along with graphics, and videos creating a positive message which creates sales. And it works. That is if it is done right.

There are several questions you need to ask yourself in order to create copy that sizzles. You need to understand your product or service. What will your customers gain with what you offer? What emotional buttons can be utilized to make them buy? And why should someone be interested in what you have to offer? Next, you need to know who your customers are. What can you offer them that will solve their particular problem and impact their lives?  These are important marketing questions that you must know the answers. You must also learn how to influence their buying decisions through understanding how the mind works.

Effective marketing is based on the mental and emotional buying habits of consumers.

Really? Yes. Effective marketing is based on the mental and emotional buying habits of consumers. Why do you think major grocery chains put the cheapest product on the bottom shelves? So the most expensive items are in front of your face catching your undivided attention. Why are the colors red, blue, and yellow used most often in advertising? It’s a psyche thing that has been studied and probed and proven for many years. A headline that grabs attention, writing persuasively, listing the benefits of buying from you (people always want to know how your product or service will give them what they want or need immediately, and writing that affects them emotionally to make the buy right now are all important in copywriting that sells what you offer. It’s an art that will make or break you efforts to sell something to the public.

Once you understand your market, the copy can be written in the most effective and eye-catching way that will motivate sales with a much higher percentage of success.

Richard Lowe Jr

Richard Lowe Jr

Owner and Senior Writing at The Writing King
Richard is the Owner and Senior Writer for The Writing King, a bestselling author, and ghostwriter. He's written and published 63 books, ghostwritten 20+ books, as well as hundreds of blog articles.
Richard Lowe Jr


Professional Ghostwriter, author and writing coach
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