22 Jul 2016

How a Book Improves your Personal Brand

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A few years ago, long before I was a ghostwriter, I had an appointment with a salesperson. I arrived at his office on time, as always, and was ushered into his office. He stood, hand extended, looked me in the eye, and introduced himself. I looked over his shoulder and saw a number of books, each with his name on the spine. I forget the title, but he had a paperback and hardcover version of a book which he authored.

I’ve always liked books, so the fact that he’d written one immensely increased his credibility in my eyes. As a rule, I don’t like dealing with salespeople for the usual reasons, I guess. In general, I’d rather just research the product online and make my purchase with the push of a button. However, there are instances when talking with a salesperson is a requirement.

He noticed my glance, reached back, and handed me a paperback copy of the book, asking if I’d like to keep a copy for myself, and even offering to sign it for me. Of course, I accepted.

During our discussion he referenced the book constantly, and was able to use it as a prop to help get his point across. He obviously knew his material, and the fact that he could show me quotes and references from a book that he’d written reinforced his points dramatically.

Being a Published Author

The most powerful action you can take to create a personal brand is to write a book. That may seem like a huge task, but you can hire a ghostwriter to do the work for you. In this case, you feed the ghostwriter the information you want in your book, and they will write it for you. Your job is to provide the material, review the manuscript, and get it published.

People have immense respect for anyone who has written a book, regardless of the subject. There’s a certain mystique associated with being an author who has published one or more volumes.

Writing a book immediately gives you credibility about your subject. After all, you must know what you are talking about since you wrote a whole book on the subject?

Being the author of a book is the ultimate in establishing your credibility. Click To Tweet

There are many ways you can use a book to build your personal brand.

  • You can use your book to get speaking engagements, and then make a few extra dollars by selling copies on the back table.
  • Your book gives you credibility with potential employers and clients.
  • A book will help get you interview spots on podcasts, radio shows and even television.

There are many other ways you can use a book to open doors and get your brand noticed.

Spend the time and the money to create a great book which describes your personal brand, your philosophy and delivers your message.

Nothing is as powerful for branding as a book.

Click here today to get a quote or send a message

Additional Information about Ghostwriting


Richard Lowe Jr

Richard Lowe Jr

Owner & Senior Writer, Copywriter, Ghostwriter, WordPress Implementation at The Writing King
Richard is the Owner and Senior Writer for The Writing King, a bestselling author, and ghostwriter. He's written and published 63 books, ghostwritten 16 books, as well as hundreds of blog articles.
Richard Lowe Jr


Author of Focus on LinkedIn, Safe Computing, Surviving Disasters, Help! My Boss is Whacko!, Insider Secrets from a Professional Ghostwriter and many others
Richard Lowe Jr

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